BMW XM Label Makes Indian Debut: Ultimate Power Meets Style

The highly anticipated BMW XM Label Edition has officially landed in India, exciting auto enthusiasts across the country. However, there’s a significant catch – this high-performance plug-in hybrid SUV is a limited edition, with only 500 units produced globally. Unfortunately for Indian buyers, only one unit has been allocated to the country, priced at an exclusive Rs 3.15 crore. This makes it an opportunity for just one lucky buyer to own this premium vehicle. The BMW XM Label will be available as a completely built unit (CBU).

BMW Group India President and CEO Vikram Pawah commented, “The first-ever BMW XM Label maximizes exclusivity with more expressive styling. It combines the M HYBRID system with extra power and bespoke design elements, showcasing its standout performance in unmistakable fashion.”

BMW XM Label: Sleek Exterior with Sporty Appeal

The BMW XM Label impresses with its bold and muscular design, staying true to the extroverted styling typical of BMW’s Sports Activity Vehicles (SAVs). The vehicle’s exterior features a stunning BMW Frozen Carbon Black Metallic paint, complemented by Toronto Red Metallic accents on the kidney grille and rear diffuser for added elegance. The illuminated Iconic Glow kidney grille further enhances its commanding appearance. Adding to its sporty look are the 22-inch M light-alloy wheels and striking red M Sports Brake calipers.

Luxury Meets Exclusivity in the Interior

The luxury of the BMW XM Label extends to its interior, where a black-and-red color scheme and premium materials define the cabin. Fiona Red/Black Merino leather upholstery adds a sophisticated touch, while exclusive design elements such as diamond-shaped seat backrests and a “1 of 500” plaque highlight the car’s rarity.

The driver-focused cockpit features M multifunction seats, carbon inserts on the gearshift paddles, a BMW Curved Display, and an M leather steering wheel, enhancing the overall sports car feel. Additionally, the vehicle includes a Bowers & Wilkins Diamond surround sound system, featuring 20 speakers and a 1,475-watt amplifier for an unparalleled audio experience.

Power-Packed Performance and Specifications

Under the hood, the BMW XM Label boasts the M HYBRID system, which combines a powerful V8 combustion engine with an electric motor. Together, they deliver a staggering 737 bhp and 1,000 Nm of torque. The combustion engine alone produces 577 bhp and 280 Nm. The vehicle also features a 25.7 kW high-voltage lithium-ion battery that provides an all-electric range of 76 to 82 kilometers.

This plug-in hybrid can accelerate from 0 to 100 km/h in just 3.8 seconds, with an electronically limited top speed of 250 km/h, which can be increased to 290 km/h with the optional M Driver’s Package. The sporty experience is further amplified by a unique Boost Mode on the left shift paddle, while the V8 engine’s signature exhaust note adds to its powerful driving character. In electric mode, drivers can enjoy BMW’s distinct IconicSounds Electric acoustic experience.

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Advanced Technology and Connectivity

The BMW XM Label is equipped with cutting-edge technology, including the ConnectedDrive system, which provides Real-time Traffic Information, Digital Key Plus, and Remote Services via the MyBMW app. The vehicle also includes the BMW Live Cockpit Professional, featuring a 12.3-inch Digital Information Display, a 14.9-inch BMW Curved Display, and a head-up display. The latest BMW Operating System 8.5 enables seamless control of various functions through touch or voice commands.

A complimentary BMW Wallbox charger ensures safe and convenient home charging, while BMW EfficientDynamics technologies such as hybrid-specific auto start-stop, electric power steering, and active air flap control enhance the vehicle’s efficiency.

The BMW XM Label doesn’t compromise on safety, offering a range of advanced safety features. These include an Antilock Braking System (ABS), six airbags, an M Sport differential networked with Dynamic Stability Control (DSC), M Dynamic Mode (MDM), Attentiveness Assistance, Active Roll Stabilization with Active Roll Comfort, Dynamic Brake Control (DBC), Cornering Brake Control (CBC), and ISOFIX child seat mounts for enhanced protection.


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