According to various media reports, Toyota is set to start production of its new affordable Land Cruiser SUV in November 2024. The manufacturing will take place in Thailand, with the vehicle being built on the company’s IMV 0 platform. This platform was introduced during the Japan Mobility Show 2023 as part of Toyota’s future vision for adaptable utility vehicles.
Possible Debut After Diwali 2024
Some reports suggest that the new Land Cruiser could make its official debut after Diwali in 2024. Built on the IMV 0 platform, this vehicle joins the ranks of Toyota’s rugged models, which include popular names like the Hilux and Fortuner. Industry insiders believe that the IMV 0 concept could play a significant role in shaping Toyota’s future lineup of utility vehicles.
Focus on Affordability and Customization
The IMV 0 concept is designed with an emphasis on affordability and utility-focused customization. It highlights Toyota’s commitment to offering versatile and cost-effective solutions for customers. The upcoming Land Cruiser is rumored to be a budget-friendly alternative to the more premium Fortuner, appealing to a broader audience.
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Practicality Over Premium Features
While the vehicles based on the IMV 0 platform may not include all the high-end features found in Toyota’s luxury models, they are expected to deliver in terms of practicality and spaciousness. The focus will be on providing a functional and adaptable vehicle for those seeking a reliable and affordable SUV.
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